Cory Zapatka

is an award-winning video creative based in Brooklyn, New York. He has over 15 years of experience in branded, advertising, documentary, and consulting work. He is currently the Video Lead at Notion.

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Notion

2022 - Present

As the first video hire, Cory taken Notion’s video capabilities from zero to one. Establishing an internal video team helped cut reliance on external agencies, established video guidelines across the entire organization, and supported global campaigns across APAC, NAMER and EMEA.

Each project is a highly cross-functional effort that requires close collaboration with stakeholders from numerous teams (staff, marketing, comms, engineering, recruiting) to bring each video to life.

Here, a small selection of customer stories, feature releases, company announcements, and user education/tutorials to show the diversity of videos created across the organization.

For more work, visit youtube.com/notion

Customer Story: Taxfix x Notion (Berlin)
Feature announcements for high-priority releases, such as Notion Calendar (2024)
Think it. Make it. — A global brand campaign localized into Japanese, Korean, French and German.
Company announcements / shortform documentaries to give a glimpse into Notion.
In collaboration with the User Education team, producing a high-caliber series of tutorial videos, for beginner and intermediate users.

Humans of Notion.