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Notion

Think Together

Think Together started as a film for Notion’s company all-hands. It was only meant to be shown internally, but after it played, people across the company asked for it to be released publicly.

None of the footage in that first cut was cleared for public use. It drew on material from Paramount, Disney, Ryuichi Sakamoto and others, and licensing all of it would have cost well into six figures.

Instead, we rebuilt the film from licensed footage in three days, keeping the structure and tone of the original. The public version has since passed 3 million views.

From there it grew into a global campaign, built from the bottom up out of that first video idea: a 30-second TV spot made with Ways & Means, plus out-of-home across NAMER, APAC and EMEA.
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Internal All-Hands (v1)The first version of the script, presented internally.
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External Release (v2)A version of v1 rebuilt from licensable and public domain footage.